Twitter: How It affects your E-Commerce

Twitter: A free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them.

Twitter is the way we communicate in our daily life. The activity we believe may not be to hard for online era but we need dare to accept it.  Twitter used most effectively is as a communication tool and a bigger audience carries with it a greater chance of exposure. With a little strategic thinking, however, Internet retailers can use Twitter in much the same way to sell their products, generate revenue and establish deeper bonds with their customers.

Twitter-mania: What is it?
Frustrated with long Articles? Marketing calls? Marketing SMS? or any other activities. Hence the twitter mania begins. Just 140 characters from the known source and trusted followers. So, it’s much reliable and faster than ghost. Perhaps the easiest way to use Twitter as an e-commerce merchant is to simply post products and sales offers directly in the tweet. Many users of Twitter do this regularly and do some with some success. While it does work, there are other way to maximize your user of Twitter as an Internet retailer.

Align Product Mention Tweets with a Current Event

While tweeting about the products you have sold requires little in the way of creativity, it does give your followers an opportunity to know what is being sold and works as a way to drive traffic. It really works if you can craft an interesting tweet. One way to do that is to align your tweets with a current event. For example, tweet that you’ve sold twice as many of a certain product and find an possible explanation – whether it’s a review you’ve received on a website, or a popular commercial that got people thinking about the need for that product, etc. Followers get exposed to the product and learn about your place in the greater Twitter-verse. 

Creating Deep Connections With Shoppers/Customers/Consumers

Consumers want a reason to shop from merchants – so give it to them. Customer service and the sense that merchants are genuinely focused on providing a positive customer experience is certainly always Tweet-worthy. For example, be transparent and tweet that you just accepted a return for a broken product (not your fault, of course) or post a frequently asked question that you received via email. Listening to the conversation that is occurring at Twitter can be time-consuming, but is vital to your success as it provides you with powerful information on areas of potential improvement. Are all your shipped items arriving broken? If so, maybe a new delivery person is in order. Are shoppers confused about the way pricing information is presented? Correct it and you may increase the bottom line without even trying. While automated Twitter tracking tools like TweetBeep are excellent ways to track brand or product mentions, even using Twitter’s search feature helps to identify customer kudos and complaints (and areas of improvement) and goes a long way to keeping customers and keeping them happy.  

Tweet about New Merchandise You’re Planning

One of the great marketing motivators is the concept of exclusivity. That’s why we all so often fall into the trap of the endless beta product. If only a handful of people have access, it must be worth more, right? Posting messages on Twitter about upcoming merchandise you’re planning (or even going as far as to let them influence product design) gives users this sense of exclusivity without all the obligation of actually turning it into a real product. Say for example that you’re at the water cooler with a product designer and come up with an interesting idea. Post it on Twitter and ask if others would find that a valuable addition to your product line. The connectedness that users feel with you (the Twitterer) and the brand can be monetized, but it requires a deep and genuine connection. Twitter can help make that initial connection and make the connection stronger.

Tweet about Your Daily Business Life

While it may seem mundane to you, there are Twitter users out there that will find it interesting to know that you are on a sales call with your accountant. I’m not one of them, but they do exist. Finding a way to relate the tweet back to your followers is imperative, as it humanizes you and your brand. While "staring out the window eating lunch" might be interesting to your co-worker, telling followers about your attendance at a Webinar or a book you are reading related to your job shows that you are connected to them in deeper ways than just as a product pusher alone. Think of Twitter as a means to get connected to your audience on a deeper level and you’ll earn more followers long term.

So, Now you have a pretty nice concept of tweeting. Now don’t read more of my blog and go to tweeting………I’ll welcome your responses and queries.

Tags: Blogging, BRANDING, e-commerce, tweeting, twitter, viral marketing