How to Turn a Trade Show Speech Into a Podcast That Becomes a Lead Machine

SUMMARY: If you’re being asked to do more with less this year, here’s a low-cost way to create marketing collateral that grabs prospects’ attention. In this case study from our archives, read how a software company turned a client’s speech at a trade show into an educational podcast. Using a $100 digital recorder and free [...]

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Twitter: How It affects your E-Commerce

Twitter: A free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them.

Twitter is the way we [...]

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Right Way of Commercializing the Communication Channels like Social Media and other Web 2.0 Channels

Right Way of Commercialization of communication

Hi All. Last time we had a big discussion about “Is it right to commercialize the communication channels?”. After so much views and facts I came to know that it’s absolutely right to commercialization of communication channels.
Here are the facts that why commercialization of communication channels required:
· They are [...]

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Commercialization of Communication : Answer

HI All!

In my previous blog I’ve screwed myself to know that is it right to commercialize the communication channels? After having a lot of study and suggestions from so many experts I believe that it is absolutely fine to commercialize the communication channels.

But this answer took me to another question that if commercialization of communication [...]

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Google Adwords: Saving Money?

Hi All!
Today I thought to tell the bidding strategy. So many people are still depending upon Google Default bidding option or they stick to Google default options. Maximum time PPC meetings or review starts with CTR & having snacks and last discussion is about conversion while we are about to finish our coffee.
First I [...]

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Communication through Web2.0 and Making Presence over Social Media

You have decided to implement some social media marketing tactics to boost your site’s traffic or to enhance your online presence. It does not take long to feel overwhelmed at all that is available out there in the arena of social media web sites. The point of this article is to help you to develop [...]

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How to Advertise in Recession

It’s a fact and not a dream anymore that we are living through an economic recession. In the last recession, online spending cratered along with the rest of the advertising industry. But since interactive marketing programs are now fueled by measurable results, and not just dot-com madness, we believe that they can thrive in a [...]

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Entrepreneur: Come to the Web

 

The entrepreneurial spirit does not live in all of us. Not everyone has the absolute burning desire to fulfill an internal need, to see his or her vision through from its inception as a mere idea to the point of a finished, marketable product or service.
This kind of single-minded determination requires important personal qualities, [...]

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ROI Model for Social Media

Hi All! Welcome Back….
So I’ve been thinking about these two questions: What’s the ROI of social media? How can the value of social media be measured?

Let’s start with the basics: Plain and simple, return on investment is a financial ratio that can be [...]

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Twitter and Brand Management!

At the most recent BlogExpo Twitter was a huge topic, and with good reason. Although it started more than a year ago with fairly geeky roots, it continues to grow at a breakneck pace. Has it crossed over to the mainstream, yet? I think we’re on the cusp. I certainly think that when anchors on [...]

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