Why PPC Campaigns usually not be up to snuff

What happened? You started thinking about your Pay per Click Campaigns. Well I am not going to write a lecture note on this topic. I have few simple points to remind and little schoolwork to show.
Basically I categorize PPC in three parts. One is for Branding; other is for Leads and Viral Marketing expansions. There [...]

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How to Turn a Trade Show Speech Into a Podcast That Becomes a Lead Machine

SUMMARY: If you’re being asked to do more with less this year, here’s a low-cost way to create marketing collateral that grabs prospects’ attention. In this case study from our archives, read how a software company turned a client’s speech at a trade show into an educational podcast. Using a $100 digital recorder and free [...]

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Twitter: How It affects your E-Commerce

Twitter: A free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them.

Twitter is the way we [...]

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Right Way of Commercializing the Communication Channels like Social Media and other Web 2.0 Channels

Right Way of Commercialization of communication

Hi All. Last time we had a big discussion about “Is it right to commercialize the communication channels?”. After so much views and facts I came to know that it’s absolutely right to commercialization of communication channels.
Here are the facts that why commercialization of communication channels required:
· They are [...]

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Role of 404 Page and Sitemap page in Online Branding and User Experience

Hi All! Welcome again.
I was working on Enhanced Sitemap and developing a creative smart error page while I thought the role of 404 and Sitemap in Branding. So many webmaster take it as a routine procedure but is it really like this? I am going to define the role of these pages and further I’ll [...]

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How to Advertise in Recession

It’s a fact and not a dream anymore that we are living through an economic recession. In the last recession, online spending cratered along with the rest of the advertising industry. But since interactive marketing programs are now fueled by measurable results, and not just dot-com madness, we believe that they can thrive in a [...]

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Entrepreneur: Come to the Web

 

The entrepreneurial spirit does not live in all of us. Not everyone has the absolute burning desire to fulfill an internal need, to see his or her vision through from its inception as a mere idea to the point of a finished, marketable product or service.
This kind of single-minded determination requires important personal qualities, [...]

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Twitter and Brand Management!

At the most recent BlogExpo Twitter was a huge topic, and with good reason. Although it started more than a year ago with fairly geeky roots, it continues to grow at a breakneck pace. Has it crossed over to the mainstream, yet? I think we’re on the cusp. I certainly think that when anchors on [...]

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