Why PPC Campaigns usually not be up to snuff

What happened? You started thinking about your Pay per Click Campaigns. Well I am not going to write a lecture note on this topic. I have few simple points to remind and little schoolwork to show.
Basically I categorize PPC in three parts. One is for Branding; other is for Leads and Viral Marketing expansions. There [...]

Read Full Post »

JavaScript and Search Engine Visibility

Basically we use JavaScript to style our web page with some of its awesome effects. When a web designer uses this function for navigation schemes it decrease the crawl ability of that particular section highly. Most search engine doesn’t follow the links embedded in JavaScript code including rollover and menus.

But the very same fact [...]

Read Full Post »

Internet Marketing Trends

Trend #1: Recession Marketing
Expect a lot of marketing messaging related to the recession. Don’t be surprised to see lots of offers that “save you money” throughout the year. With fewer purchasing dollars available, how will your marketing message be distinctive and stand out?
Trend #2: Internet Marketing-palooza
Due to its cost-effectiveness and inherent measurability, expect many [...]

Read Full Post »

How to Turn a Trade Show Speech Into a Podcast That Becomes a Lead Machine

SUMMARY: If you’re being asked to do more with less this year, here’s a low-cost way to create marketing collateral that grabs prospects’ attention. In this case study from our archives, read how a software company turned a client’s speech at a trade show into an educational podcast. Using a $100 digital recorder and free [...]

Read Full Post »

Media is changing….Be ready for it

As a progressive businessperson, you probably have heard the phrase “Web 2.0.” You can’t escape it. By now you’ve heard of and maybe used LinkedIn, a social networking site for businesspeople on which many promotional products professionals are connecting; Digg, where users can tag news stories and vote on them; and MySpace and Facebook, social [...]

Read Full Post »

SEO Perspectives: Brand, Content Optimization, Keyword Research, Site Structure, Links, Analytics

Search Engine Optimization (SEO) is an ongoing process of multiple steps which must be revisited often — a fact overlooked by many and where many fail. It is by reviewing these steps that we are able to gain familiarity with the challenges and opportunities presented in optimizing our Web presence for both short- and long-term [...]

Read Full Post »

Twitter: How It affects your E-Commerce

Twitter: A free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them.

Twitter is the way we [...]

Read Full Post »

Commercialization of Communication : Answer

HI All!

In my previous blog I’ve screwed myself to know that is it right to commercialize the communication channels? After having a lot of study and suggestions from so many experts I believe that it is absolutely fine to commercialize the communication channels.

But this answer took me to another question that if commercialization of communication [...]

Read Full Post »

Commercialization of Communication: The question?

When social networking first emerged, there was a general sense that the Internet had finally found a way to allow individuals and communities to engage in conversation freely without the presence of commercials.

It didn’t last.

Most initial social networking sites began out of a sort of anti-establishment media mentality, but like any successful application or product [...]

Read Full Post »

Google Adwords: Saving Money?

Hi All!
Today I thought to tell the bidding strategy. So many people are still depending upon Google Default bidding option or they stick to Google default options. Maximum time PPC meetings or review starts with CTR & having snacks and last discussion is about conversion while we are about to finish our coffee.
First I [...]

Read Full Post »