ROI Model for Social Media

Hi All! Welcome Back….
So I’ve been thinking about these two questions: What’s the ROI of social media? How can the value of social media be measured?

Let’s start with the basics: Plain and simple, return on investment is a financial ratio that can be [...]

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Google Apps Reseller Program Unveiled

Google announced the launch of an authorized reseller program for Google Apps.

While some might see this as a direct attack on Microsoft’s core product line (which it very well may be), Web hosting companies should really be the entities worrying. If web hosting resellers shift from [...]

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Is Blogging for Businesses?

Blogging matters to business because blogging can represent your company in a positive light. Blogs can pinpoint employees you don’t want to hire and help you do market research. Yet, blogs can also criticize your company and review your products unfavorably. You need to know about business blogging. There are eight reasons blogging is important [...]

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PPC-Pay Per Click Ads

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product [...]

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Ingredients of a Search Engine Friendly Site

We live in a day and age where people use search engines on a daily basis to find information, products or services. Web site owners who offer these things want to be found in the number 1 spot for a particular keyword phrase or at least on the first page of results. In order to [...]

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