Rich Snippets and It’s Importance for SEO

Google Has recently introduce Rich Snippets on Tuesday, May 12, 2009.
As a webmaster, you have a unique understanding of your web pages and the content they represent. Google helps users find your page by showing them a small sample of that content — the "snippet." We use a variety of techniques [...]

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Target Internal Site Links for Improved SEO: 7 Tactics

Hi All! After a long gap I am back. Still I am not able to write too much stuff but I got this interesting article in my sherpa newsletter. It’s useful and I’ve also did in my past work experience. Believe me you should not miss this.
SUMMARY: SEO programs often focus on adding in-bound [...]

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JavaScript and Search Engine Visibility

Basically we use JavaScript to style our web page with some of its awesome effects. When a web designer uses this function for navigation schemes it decrease the crawl ability of that particular section highly. Most search engine doesn’t follow the links embedded in JavaScript code including rollover and menus.

But the very same fact [...]

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Media is changing….Be ready for it

As a progressive businessperson, you probably have heard the phrase “Web 2.0.” You can’t escape it. By now you’ve heard of and maybe used LinkedIn, a social networking site for businesspeople on which many promotional products professionals are connecting; Digg, where users can tag news stories and vote on them; and MySpace and Facebook, social [...]

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SEO Perspectives: Brand, Content Optimization, Keyword Research, Site Structure, Links, Analytics

Search Engine Optimization (SEO) is an ongoing process of multiple steps which must be revisited often — a fact overlooked by many and where many fail. It is by reviewing these steps that we are able to gain familiarity with the challenges and opportunities presented in optimizing our Web presence for both short- and long-term [...]

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Flash Satay: Embedding Flash While Supporting Standards

I’ve worked with Flash for several years and have always been slightly dissatisfied with the markup needed to embed a movie in web pages. When I recently published a site in XHTML, my dissatisfaction with the markup grew as I realized that it simply wasn’t valid in this context and was bloating my pages to [...]

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Role of 404 Page and Sitemap page in Online Branding and User Experience

Hi All! Welcome again.
I was working on Enhanced Sitemap and developing a creative smart error page while I thought the role of 404 and Sitemap in Branding. So many webmaster take it as a routine procedure but is it really like this? I am going to define the role of these pages and further I’ll [...]

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Some point for Large site SEO

At Live Search, one of the most common questions we receive from our peers at microsoft.com and msn.com is how to optimize their sites for search. But microsoft.com is unlike most other sites on the Internet. It is huge, containing millions of URLs, and is growing all the time. However, large content sites like microsoft.com [...]

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Google Apps Reseller Program Unveiled

Google announced the launch of an authorized reseller program for Google Apps.

While some might see this as a direct attack on Microsoft’s core product line (which it very well may be), Web hosting companies should really be the entities worrying. If web hosting resellers shift from [...]

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Bounce Rate SEO Fallacies

Of late there has been a lot of discussion about bounce rates and whether or not the search engines count these in their algorithms. A few days ago I posted some pros and cons on this issue. Today I would like to share with you 9 common objections I have seen to using bounce rates [...]

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