Twitter and Brand Management!

At the most recent BlogExpo Twitter was a huge topic, and with good reason. Although it started more than a year ago with fairly geeky roots, it continues to grow at a breakneck pace. Has it crossed over to the mainstream, yet? I think we’re on the cusp. I certainly think that when anchors on [...]

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Online Branding: Scene behind online branding

Amazon. Ebay. Travelocity. Yahoo! Walmart. IBM. The Gap. And, oh yes, Microsoft. Welcome to the world of branding, a world where trusted names count. In the US alone, it’s an over $2 trillion dollar industry. The growing mainstream activity on the Internet has afforded a whole new way of losing customers – or gaining them. [...]

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Recession Vs Online Advertising

Some digital media specialists say the old formats of online display ads are too bland and easy to ignore, and will be expunged during economic crisis giving way to more rich media—interactive multimedia—and larger-format ads.

 
Everyone’s searching for accountability and measurability across media to ensure their ad expenditure is giving results. Digital advertising solutions provider [...]

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