Twitter and Brand Management!

At the most recent BlogExpo Twitter was a huge topic, and with good reason. Although it started more than a year ago with fairly geeky roots, it continues to grow at a breakneck pace. Has it crossed over to the mainstream, yet? I think we’re on the cusp. I certainly think that when anchors on [...]

Read Full Post »

Web Behavior: Key for Better Digital Marketing

 
Hi All! We all have seen a lot of sites, ultimate graphic experience tremendous flash, great link structure, but are they have a connect with consumers?
Where is the problem? Oh! I think I got the root cause. I think a big mass advertisers are putting their pathetic traditional media marketing and advertising approach on digital [...]

Read Full Post »

Online Branding: Scene behind online branding

Amazon. Ebay. Travelocity. Yahoo! Walmart. IBM. The Gap. And, oh yes, Microsoft. Welcome to the world of branding, a world where trusted names count. In the US alone, it’s an over $2 trillion dollar industry. The growing mainstream activity on the Internet has afforded a whole new way of losing customers – or gaining them. [...]

Read Full Post »