Internet Marketing Trends

Trend #1: Recession Marketing
Expect a lot of marketing messaging related to the recession. Don’t be surprised to see lots of offers that “save you money” throughout the year. With fewer purchasing dollars available, how will your marketing message be distinctive and stand out?
Trend #2: Internet Marketing-palooza
Due to its cost-effectiveness and inherent measurability, expect many [...]

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How to Turn a Trade Show Speech Into a Podcast That Becomes a Lead Machine

SUMMARY: If you’re being asked to do more with less this year, here’s a low-cost way to create marketing collateral that grabs prospects’ attention. In this case study from our archives, read how a software company turned a client’s speech at a trade show into an educational podcast. Using a $100 digital recorder and free [...]

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Recession Vs Online Advertising

Some digital media specialists say the old formats of online display ads are too bland and easy to ignore, and will be expunged during economic crisis giving way to more rich media—interactive multimedia—and larger-format ads.

 
Everyone’s searching for accountability and measurability across media to ensure their ad expenditure is giving results. Digital advertising solutions provider [...]

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Tracking Mailer with Google Analytics

Hi all!
I was planning to fire a mailer last week. The challenge before me was to track the performance of the mailer. I couldn’t get the way to track it except few paid services. Fortunately I started navigating Google Analytics more and more. Finally I’ve got the idea.
The concept is known as URL tagging. Here [...]

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Analyzing Ten Shopping Engines

Hi All! Welcome to 2009.

So at this very first day of 2009 I decided to gather something most awaited that is online shopping behavior through entire year. Here I am discussing about ten shopping search engine and very thanks to website magazine for these facts.
Google is facing a crisis. Its users keep leaving and patronizing [...]

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Are you still not using Search Marketing?

Hi All! Greetings for this Christmas month. SO, the marketing season for FMCG section is on rock. Every marketer is trying his best tools and team to get the customers. But are you still not using Search Marketing?
Search is well-adopted as a marketing medium — 85% of marketers are using, piloting, or planning to pilot [...]

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PPC-Pay Per Click Ads

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product [...]

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Ingredients of a Search Engine Friendly Site

We live in a day and age where people use search engines on a daily basis to find information, products or services. Web site owners who offer these things want to be found in the number 1 spot for a particular keyword phrase or at least on the first page of results. In order to [...]

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