How to Advertise in Recession

It’s a fact and not a dream anymore that we are living through an economic recession. In the last recession, online spending cratered along with the rest of the advertising industry. But since interactive marketing programs are now fueled by measurable results, and not just dot-com madness, we believe that they can thrive in a [...]

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ROI Model for Social Media

Hi All! Welcome Back….
So I’ve been thinking about these two questions: What’s the ROI of social media? How can the value of social media be measured?

Let’s start with the basics: Plain and simple, return on investment is a financial ratio that can be [...]

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Recession Vs Online Advertising

Some digital media specialists say the old formats of online display ads are too bland and easy to ignore, and will be expunged during economic crisis giving way to more rich media—interactive multimedia—and larger-format ads.

 
Everyone’s searching for accountability and measurability across media to ensure their ad expenditure is giving results. Digital advertising solutions provider [...]

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