Reasons for choosing Social Media

 
On the train last week, I started work on what I think is a cool tool, that is a bit like FriendFeed but takes a very different approach. It assumes you/we can’t keep up with stuff. This for me is the only tenable starting point for creating web software nowadays. For example, how well-kept is [...]

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Right Way of Commercializing the Communication Channels like Social Media and other Web 2.0 Channels

Right Way of Commercialization of communication

Hi All. Last time we had a big discussion about “Is it right to commercialize the communication channels?”. After so much views and facts I came to know that it’s absolutely right to commercialization of communication channels.
Here are the facts that why commercialization of communication channels required:
· They are [...]

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Commercialization of Communication : Answer

HI All!

In my previous blog I’ve screwed myself to know that is it right to commercialize the communication channels? After having a lot of study and suggestions from so many experts I believe that it is absolutely fine to commercialize the communication channels.

But this answer took me to another question that if commercialization of communication [...]

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Commercialization of Communication: The question?

When social networking first emerged, there was a general sense that the Internet had finally found a way to allow individuals and communities to engage in conversation freely without the presence of commercials.

It didn’t last.

Most initial social networking sites began out of a sort of anti-establishment media mentality, but like any successful application or product [...]

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How to Advertise in Recession

It’s a fact and not a dream anymore that we are living through an economic recession. In the last recession, online spending cratered along with the rest of the advertising industry. But since interactive marketing programs are now fueled by measurable results, and not just dot-com madness, we believe that they can thrive in a [...]

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ROI Model for Social Media

Hi All! Welcome Back….
So I’ve been thinking about these two questions: What’s the ROI of social media? How can the value of social media be measured?

Let’s start with the basics: Plain and simple, return on investment is a financial ratio that can be [...]

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