What Happened to Search Engine Optimization?

Hi All. It’s been a long time since I haven’t written any blog. I was too busy in other marketing stuffs and clients jobs that it was really difficult for me to take out time.

During this time I came to many client requirements and questions with respect to Search Engine Optimization. I forced to think that is SEO dead these days? After a huge session of mind boggling I came to very interesting points. My questions are very similar to clients one, on which I started investigation. What is SEO? Anyone who belongs to this industry can say in simple words that this is a practice by which we get listed in top SERP’s (Search Engine Result Pages).

From here the question starts. The SEO practices that we are keen of like link building, Meta Tags, placements exchange starts. After experimenting on many projects I came to know that there are huge changes in search mechanism in last 1 year due to web2.0 blast. I name it social effect.

The SEO practices, the ethical traditional practices are not too effective these days. You do link building and other stuffs and fight for quality back links and what happened finally? “Google MayDay Update”, which eats up a lot of ranking. I am not saying that this mechanism is wrong. May be they have some different approach for that. Google Claims that they are improving their result day by day to be more user centric. However I am still finding that what they mean for “Users”.

Have a look on the below chart on the usage of SEO and Social Media:

forrester-marketers-potenti

All webmasters central of leading search engines are shouting that there is nothing known as guarantee with SEO. Sounds Good for me. But again why the the hell agencies are saying guaranteed results? Is this a flaw of search engines or a myth by search engine optimizers? I too favor the quote that “nothing is impossible” but again in my professional arena this is a pain in my ass. In the War of SEO’s the client’s are losing most. They are even not aware of reality. Who is guilty?

So, my point is what to do now? As I discussed in above paragraph, now days we need to revise our SEO strategy with respect to social effects. But again this concept is not acceptable by all the industries or company. So many people are afraid of being social because they know that they will be screwed over there. What one should do now?

After analyzing cost and time factor I came to a point. I would like to say that forget about SEO. You will be feeling that I must gone crazy. So the new concept is user centric concept. Just create a website which is for users, not for search engines, place it everywhere you feel your targeted audiences are and at the same point follow the traditional SEO approach.

seo-pr-optimization

Nowadays, we need to be more business centric. We should not involve ourselves in mad race. There is no end of these. We need to have a mix of SEO, SEM and SMM. We can’t deny the importance of paid placements over content networks and social media sites. We should not make a myth about search engine rankings. As of recent algorithm updates so many websites lost their internal page ranks and gained vice versa. We should understand that the SEO is a support function of any website. Rather than treating this as a lead generation channel we should use it to generate the right kind of traffic and this will be proportionate to the leads/goals.

See the chart below for expanse projection on various internet marketing activities:

unisfair-percentage-marketers-planning-increase-tactics-seo-events-social-media-2010

Below are the suggestions for SEO taken from http://www.symbue.co.uk/

There is a glut of advice on search engine optimisation, but it should be taken lightly. Even now it surprises us by just how much disinformation is out there, and more alarmingly how some agencies still base their approaches on inaccurate information.

  1. Don’t create multiple sites using different domain names thinking this allows you to cash in on key words. There are companies out there who still believe multiple sites will allow you to dominate the web space, it’s not true. What happens in reality is you will have duplicate content across your sites, product descriptions can be seen as duplicate content too. Search engines will rank your sites low. Keeping multiple websites updated is a headache and waste of resource.
    Solution: use redirects on the domain names and create specific landing pages within you site for the url’s.
  2. Multiple website search engine submission, submitting your website multiple times or just once has little relevance to a search engine indexing your site. Nobody really knows how search engines see these actions but from our experience it yields little or no discernable benefits to submit a site more than once.
    Solution: Submit websites to all leading search engines when a project is complete. Also re-submit areas of websites when new sections come on line. This procedure ensures that new pages get indexed on the next crawl. Even if your website is not submitted to Google your pages will still be crawled but it can take slightly longer.
  3. Linking can be bad for your websites health, despite all the advice out there people still link to link farms. If you get an email from a third party asking you to link to them its invariably a link farm. Dont dismiss it straightaway it’s your responsability to check the web site out and make an informed decision.
  4. Google site maps, if your site has been made spider friendly you certainly don’t need a Google site map.
  5. Frequent site updates wont increase your page rank, in fact it just ensures search engines hold the most up-to-date information about your pages. Some of the best ranking sites in Google haven’t been touched for years.
  6. Its not true that SEO copy must be 250 words in length, shorter or longer copy can rank just as well, the thing to remember is you are writing for the user, if your subject demands more then write it.
  7. Meta keywords, dont have to be an exact match to your content. In fact the keyword meta tag is for words that don’t appear in your content, however, it’s not important anymore as Google disregards them and uses page content for its ranking.
  8. Relevant inbound links will get your website noticed and improve your rank if they are from authorative websites.

I wish this blog will help you out.

Advertisements

Its your turn to write me something or inputs on this blog post

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s