I just got my recent website magazine issue and came through some interesting facts.
According to a recent Search Marketing Now Webinar on mobile trends:
- 49% of smartphone owners have purchased from their phones in the last 6 months.
- Mobile commerce is expected to reach $119 billion in sales by 2015.
- In 2009, 78% of marketers that experiment with mobile said their goals were met; 9% state that expectations were exceeded.
So, the above stats are incomplete without this below one:
The amount of global data traffic being offloaded from smartphones, feature phones and tablets to complementary fixed-device networks will grow about 47% from its 2010 level of 43.1% to an anticipated 2015 level of 63.25, according to a new whitepaper from Juniper Research.
Now you may have a look at the image added here in left. You might not be able to see details as it may appear small enough. You may open same in new tab in full size. Here you can easily monitor that how rapid growth this particular industry has.
In terms of the operating systems running these smartphones, Symbian and Android will dominate the mobile operating system market by 2014 according to research firm Gartner. They expect that Symbian and Android will combine to form 59.8% of the total mobile OS market by 2014. Symbian will hold the slight advantage with 30.2% versus Android’s 29.6%.
They also expect BlackBerry OS’s market share to drop from 19.9% in 2009 to 11.7% in 2014. Despite the drop in relative market share, it should also be noted that by 2014 there will be a significant increase in the number of smartphones in the market, so despite a smaller percentage, their volume is expected to increase dramatically.
Now coming back to the illustration of given image. There are more than 3 millions apps available and downloaded so far on various mobiles. Total revenue of $5 billion has been spread-ed across developers in 2010. So how far we’ll go from here.
Now you people may ask that how these stats will help in marketing strategy? The answer is very simple the more an application paltform or OS is growing, it gives you insight of Ad treands. It’s a vice-versa theory. If you are a pulisher or an Avertiser, in both of the case you need these stats.
Now some more facts below:
In 2010, the iTunes Store tippled its offering of mobile applications and the Android market was established as the second largest app store. Android bypassed Apple with a market share of 25% (Apple 17%) and is now the second largest OS behind Symbian (37%) according to Morgan Stanley.
The growth of mobile as an established media channel will continue the next couple of years. Smaato released three whitepapers together with Mobile Squared about the mobile advertising markets in the US, Western Europe and Asia-Pacific. The key findings are:
- Asia is still the leader in mobile advertising and will proceed being the strongest market in terms of ad spending. In 2010 Japanese companies already invested more than $1 billion in this business followed by South Korea and China ($270M and $180M). In Asia more than 15 billion page impressions are being generated on a daily basis in mobile.
- The US is the second largest market globally in terms of mobile advertising spending behind Japan. It will close the gab next year with a forecast of $1,24 billion and will grow up to $5 billion in 2015.
- The top 5 European countries (UK, Italy, France, Germany, Spain) will see a huge increase in mobile ad spending according to Smaato. End of 2010 these “Big Five” are estimated to have 65 million mobile internet users; this number will more than double within the next 5 years up to 160 million. The “Big Five” will reach the $1 billion mark approximately in 2014.