Hi Folks… I think you all people are busy buying some stuff, gifts or gadgets at this Black Friday. In India there is nothing much on this occasion but I got time to brainstorm.
Many months back HTML 5 has strike in very strong manner when W3C announced its adoption and announced official date on same. It’s a great milestones for web development and new dimension of websites. With some great features over HTML 4 what else it can do? As an Internet Marketer I can see a changing landscape in near future in arena of SEO practices. However keeping base model same it will evolve the ranking mechanism.
Now, the question comes in mind, HOW?
First all SEO’s need to know few things like, what is HTML 5, what evolutions it will bring and how it can screw existing space and most important think how dangerous is to ignore it.
Following its immediate predecessors HTML 4.01 and XHTML 1.1, HTML5 is a response to the observation that the HTML and XHTML in common use on the World Wide Web are a mixture of features introduced by various specifications, along with those introduced by software products such as web browsers, those established by common practice, and the many syntax errors in existing web documents. It is also an attempt to define a single markup language that can be written in either HTML or XHTML syntax. It includes detailed processing models to encourage more interoperable implementations; it extends, improves and rationalizes the markup available for documents, and introduces markup and application programming interfaces (APIs) for complex web applications. For the same reasons, HTML5 is also a potential candidate for cross-platform mobile applications. Many features of HTML5 have been built with the consideration of being able to run on low-powered devices such as smartphones and tablets.
Above quoted paragraph is copied from Wikipedia (Copying is our born right ☺ if no body objects). It tells a brief of HTML 5 which has a lot of abstracts. In brief it’s a single markup language to support multiple browsing platforms and application API to render same time while browsing take place. It’s a cross platform for web development with segmented and characterized page elements.
So, what have been changed so far? Now a Webmaster can spoon feed search engines their web pages. For this there are set of functions. Also inclusion of microformats is one of the core things, which search engines will look after. Search engines are getting smarter and there are many reasons to believe that even now they are applying page segmentation. Basically, page segmentation means that a page is divided into several separate parts (i.e. main content, menus, headers, footers, links sections, etc.) and these parts are treated as separate entries. At present, there is no way for a Web master to tell search engines how to segment a page but this is bound to change in HTML 5.
As far I can understand search theory, its helping user to find what they are looking for. Hence, HTML 5 syntex are much more advance than of current syntax to provide relevant information. It will change the search snippets as well. Its still in premature state but its better to keep an eye on it. Rapid development of smartphone devices and tablets will penetrate this at a faster speed as we all will be needing synchronized platform for web development. HTML 5 has potential to change online gaming and social media space. So, once it will be accepted among development community it will change search space as well.
On a keynote, I’ll say just one thing… Don’t be over smart and don’t try to be more visible. Be honest to your users and optimize only on relevant business queries to last long in your business and having more flexibility to switch your SEO strategy.
“Merry Christmas” to all Folks.