Affiliate Marketing- Myths Busted!

Hi Folks… In this holiday season I am sure that affiliate marketers are earning good and trying lot of new dimensions.

First I would like to explain what is affiliate marketing to all newbies. This is nothing but a commissioned sale process where one use to sell others product while taking some commission. The product used here is universal entity, which could be a service, a tangible product, an intangible product or a subscription or anything else where user can take action in such manner that gives benefit to other party.

Below is the map, which will describe this process:

Affiliate Marketing Basic needs map

Affiliate Marketing Basic needs map

The CPC, CPM and CPA are modes of Affiliate Ad, which respectively means for per click, per thousand impressions and per acquisition. Merchant is one who owns the product. Affilate is one who redirects visits from his own digital media to merchant’s location. To execute this task in justified manner and take care of financial transaction for commission of affiliate, a system is required which are offerd by various of portals like clickbank and some self hosted/web hosted we apps are also available. Let see how it works:

Affiliate Marketing Process

Affiliate Marketing Process Flow

I think above is pretty much for introduction. I deviated myself from the topic. I was about to talk about myths. So lets start now on “Affiliate Marketing Myth”. For every myth there are two prospective, one is of merchant and one is of affiliate. I am just listing common myths to save myself from writing such long.

  1. Affiliate Marketing is not easy: Answer to this is affiliate marketing is not difficult. It’s tricky. A merchant should start recruiting affiliate only when they completed their testing on their own. Testing includes landing page performance, conversion rate, and product testimonial and ofcourse payment methods. Further affiliates need to promote only authentic products symmetrical to their website nature. Never rush into affiliate war. Remember that you need to grow a tree before reap the fruit. Quality content is what is required most at affiliate side as users wanted to look after those only.
  2. Affiliate Marketing gives huge money: There is no concept of getting quick money via affiliates marketing and bewares of these frauds. It also depends what is huge money for you. Some people just look 100$ a day as a huge money so its great. In affiliate marketing you need to test that how much money spend returns to what? In simple language ROI. Every visitor on your website costs, even if its your labor only. So look from these prospective.
  3. So many affiliate programs will return best: You have to build a stand alone website for it, write dozens of promotional articles for it, create videos to promote it, and drive traffic by way of PPC programs such as Google Adwords.  Tread lightly when just starting out.  Build up one program at a time and then add to your portfolio of programs until you are earning what you want to earn.
  4. Affiliate Marketing is spam: There are some in this category but it’s not true. Learn basic SEO and email marketing. Make a double opt-In list and you will be free of these comments.

Above four points are just to make you comfortable to know that affiliate marketing is not bad. It’s a future. No body can promote their product/services on every dimension. Advertisings are for that only. But advertising is far away from affiliates. Affiliate marketing about endorsing and giving your stamp of approval on a product or service to individuals in your network.  It’s also about growing your network.  Advertising is mainly about creating awareness about a brand.


2 thoughts on “Affiliate Marketing- Myths Busted!

  1. Aw, this was an exceptionally nice post. Spending some time and
    actual effort to make a great article… but what can I say… I put things off a whole lot and don’t seem to get anything done.

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